Novelty Gifts Make Innovative Promotional Tools

Standing out in the crowd is only ever possible in marketing when you do something different. If your campaign involves gift giving, especially at special events, then opting for novelty gifts will help boost your message so that it has that stand-out-in-the-crowd factor. So what exactly are they? Well, they can be any one of a number of things but all of them will have an overriding uniqueness factor.

If you are holding a children's event then stocking up on goody bag fillers, party game prizes or hand-outs is a must-do. Here are some examples of these fun items:

o Party hats and headwear
o Goody bag gifts
o Toys and games
o Badges
o Flags
o Frisbees
o Yo-yos

Personalising your product makes sure your message and branding gets out there amongst your potential customers. Most can be printed in a number of colours and with any design, logo or text.

They are associated with fun and happy events, which means that if they are personalised with your branding, your company will always be recalled in a positive light. Other types include keyrings, clocks, timers, mugs and fridge magnets. The thing that gives them the novelty factor is their ability to stand out as something quirky and amusing. They also appeal to a range of audiences and can promote all sorts of businesses at various times of the year. Here are a few examples:

Christmas: there is a huge range of yuletide related products available that will help any business promote its message in a fun way at seasonal parties and get togethers.

Easter gifts: the season renowned for children's promotions where items like hats and party games prove very popular.

Consumer events: product launches; town shows; consumer exhibitions: any place where drawing attention is the name of the game, especially where children are the target audience because novelty gifts have excellent kids' appeal.

These types of products also make excellent party items and can be sold as add-ons to product lines that are associated with special occasions; used as media giveaways to create brand awareness or given away as on-pack promotions. One thing they will do is stand out as innovative and fun to use. Incorporating them into a marketing campaign or special event will ensure a lasting effect, pushing a positive message home and promoting a brand in an original way.